On July 4, 2026, Code3 Wellness had its record day: over $12,700 in a single day, on a campaign OMNIS planned, wrote, designed, and ran with the team. Here is exactly how it happened, with every number drawn from company records.
A month earlier, Code3 Wellness had no customer database and no email channel. The list this campaign ran on was built from zero in June: 219 customers, organized and tiered, reachable for the first time.
The offer was simple and honest: 25 percent off for one day only, America's 250th birthday, code USA250. The plan was written on June 11, more than three weeks before the sale, with a revenue target, an email calendar, and coupon testing scheduled a week ahead. It was the company's first promotion run like an operation instead of an announcement.
| Sent (PT) | Opened | |
|---|---|---|
| Teaser: "America's 250th is coming" | Jun 30, 4:10 PM | 60.5% and 26 clicks |
| Launch announcement: 25% off | Jul 2, 1:55 PM | 53.8% |
| Save the date: "It drops JULY 4" | Jul 2, 2:05 PM | 55.2% |
| Night before: "Build your cart tonight" | Jul 3, 10:30 AM | 48.0% |
| It's live: sent at 5 AM on sale day | Jul 4, 5:06 AM | 49.3%, 80% of clicks went straight to Shop |
| Last call: "code dies tonight" | Jul 4, 2:15 PM | 29.9% and counting |
The teaser planted the date early and earned the highest open rate of the sequence. The save-the-date and night-before sends built anticipation and told customers to load their carts in advance. The 5 AM sale-day send was timed so the offer was the first thing in the inbox on the holiday morning. The last call squeezed the final hours with a hard deadline. Classic urgency done cleanly: every email compliance-checked before it shipped.
A one-day, urgency-driven event with a revenue target, an email calendar, and coupon testing scheduled a week ahead.
Four holiday ads produced in-house in the locked brand look. Four emails hit the full list at 48 to 60 percent opens. Team videos carried the same message on social with coordinated talking points.
The "It's live" email landed in 213 inboxes before sunrise. 80 percent of its clicks went straight to the shop.
Fourteen orders in by late morning. Five arrived unpaid, roughly $1,483. Every one of those customers had a personal payment link within hours of ordering, while their intent was still hot.
Over $12,700. The biggest single sales day in company history, more than three times the top of the plan's target range.
The record came from three weeks of coordinated anticipation across email, social, and site, not from the discount alone.
Six sends to 219 customers at roughly 50 percent opens did the heavy lifting. The database built in June became revenue in July.
Unpaid orders were chased within hours, on the busiest day of the year, without anyone having to remember to do it.
The sequence, the ad formats, the timing map, and the checklist are all reusable. This is a system, not a one-off.
Where the evidence lives: email platform campaign records, store records as reported July 4, the asset library, and the sent-mail folder. Where something can't be proven yet, we say so.
The same system that ran this campaign is available as a plan, starting at $497 a month.